<?xml version="1.0" encoding="utf-8"?>
<!-- Created with Liquid XML Studio - FREE Community Edition 7.0.1.654 (http://www.liquid-technologies.com) -->
<!--
Created by Geoff Petkus of Operative for IAB Ebusiness POC program
The following elements are reflected verbatim from Donovan RFP1:
Advertiser, Agency, Publisher, CampaignReferenceInfo
-->
<Proposal xmlns="http://ns.iab.net" xmlns:ebiz="http://ns.ebizformedia.com" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
	<!-- element: required, max occurrence of 1 -->
	<IABMessageHeader>
		<!-- element: required, max occurrence of 1 -->
		<ebiz:AAAA-Values>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:SchemaName>IAB_ProposalCommon</ebiz:SchemaName>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:SchemaVersion>1.0</ebiz:SchemaVersion>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:Media>Interactive</ebiz:Media>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:BusinessObject>Proposal</ebiz:BusinessObject>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:Action>Create</ebiz:Action>
			<!-- element: required, max occurrence of 1 -->			
			<ebiz:UniqueMessageID>00000000-0000-0000-0000-000000006789</ebiz:UniqueMessageID>
		</ebiz:AAAA-Values>
		<!-- element: required, max occurrence of 1 -->			
		<CreatingSystem>Operative Dashboard</CreatingSystem>
		<!-- element: required, max occurrence of 1 -->			
		<CreatedDate>2009-10-01T13:13:51.0Z</CreatedDate>
	</IABMessageHeader>
	<!-- element: required, max occurrence of 1 -->			
	<Advertiser>
		<!-- element: required, max occurrence of 1 -->			
		<Role>Advertiser</Role>
		<!-- element: required, max occurrence of 1; attribute: required -->	
		<!-- IAB POC: The owner is set to agency to identify the trading partner in which the code is from -->
		<PrimaryID idOwner="Agency">
			<!-- element: required, max occurrence of 1; attribute: required -->			
			<IdValue name="Client Business Key">SJIXYZ</IdValue>
		</PrimaryID>
		<!-- element: required, max occurrence of 1 -->			
		<Name>XYZ Widget Company</Name>
		<Address>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'XX' used as a placeholder -->
			<CountryCode>XX</CountryCode>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Empty element  -->
			<DeliveryAddress/>
		</Address>
		<PrimaryContact>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'Primary' used as a placeholder -->
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<!-- element: required, max occurrence of 1 -->			
			<PersonName>
				<!-- element: required, max occurrence of 1 -->
				<!-- IAB POC: 'Unspecified' used as a placeholder -->
				<GivenName>Unspecified</GivenName>
				<!-- element: required, max occurrence of 1 -->
				<!-- IAB POC: 'Unspecified' used as a placeholder -->
				<FamilyName>Unspecified</FamilyName>
			</PersonName>
		</PrimaryContact>
		<!-- element: required, max occurrence of 1 -->			
		<ProductName>Blue Widgets</ProductName>
	</Advertiser>
	<!-- element: required, max occurrence of 1 -->
	<Agency>
		<!-- element: required, max occurrence of 1 -->
		<Role>Agency</Role>
		<!-- element: required, max occurrence of 1; attribute: required -->
		<!-- IAB POC: Trading partners should have a common ID.  DDS will be responsible for 
			determining the appropriate common ID to use for the DDS agency code.  
			TBD: If this common ID refers to the agency or the agency location. -->
		<PrimaryID idOwner="IAB Registry">
			<!-- element: required, max occurrence of 1 -->
			<IdValue>00000000-0000-0000-0000-000000007123</IdValue>
		</PrimaryID>
		<!-- element: required, max occurrence of 1 -->
		<Name>The Ad Company (DDS)</Name>
		<!-- element: required, max occurrence of 1 -->
		<Address>
			<!-- element: required, max occurrence of 1 -->
			<CountryCode>US</CountryCode>
			<!-- element: optional, max occurrence of 1 -->
			<PostalCode>10011</PostalCode>
			<!-- element: optional, max occurrence of 1 -->
			<Region>NY</Region>
			<!-- element: optional, max occurrence of 1 -->
			<Municipality>New York</Municipality>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Empty element if child element not  specified  -->			
			<DeliveryAddress>
				<!-- element: optional, max occurrence of 2 -->
				<AddressLine>115 W 18th St.</AddressLine>
			</DeliveryAddress>
		</Address>
		<!-- element: required, max occurrence of 1 -->
		<PrimaryContact>
			<!-- element: required, max occurrence of 1 -->
			<Use>business</Use>
			<!-- element: optional, max occurrence of 1 -->
			<Telephone>
				<!-- element: optional, max occurrence of 1 -->
				<FormattedNumber>212-633-8000</FormattedNumber>
			</Telephone>
			<!-- element: optional, max occurrence of 1 -->
			<Fax>
				<!-- element: optional, max occurrence of 1 -->
				<FormattedNumber>212-633-5555</FormattedNumber>
			</Fax>
			<!-- element: required, max occurrence of 1 -->
			<InternetEmailAddress>idesk@dds.net</InternetEmailAddress>
			<!-- element: required, max occurrence of 1 -->
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<!-- element: required, max occurrence of 1 -->
			<PersonName>
				<!-- element: required, max occurrence of 1 -->
				<GivenName>idesk</GivenName>
				<!-- element: required, max occurrence of 1 -->
				<FamilyName>software</FamilyName>
			</PersonName>
		</PrimaryContact>
	</Agency>
	<!-- element: required, max occurrence of 1 -->
	<Publisher>
		<!-- element: required, max occurrence of 1 -->
		<Role>Publisher</Role>
		<!-- element: required, max occurrence of 1; attribute: required -->
		<!-- IAB POC: Trading partners should have a common ID.  DDS will be responsible for 
			determining the appropriate common ID to use for the publisher. -->		
		<PrimaryID idOwner="IAB Registry">
			<!-- element: required, max occurrence of 1 -->
			<IdValue>00000000-0000-0000-0000-000000769992</IdValue>
		</PrimaryID>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Will have 6 publishers in total for the tests, with 2 for each vendor -->
		<!-- IAB POC: Name is from IAB Registry --> 
		<Name>Operative Test Publisher A</Name>
		<!-- element: required, max occurrence of 1 -->
		<Address>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'XX' used as a placeholder -->
			<CountryCode>XX</CountryCode>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Empty element -->	
			<DeliveryAddress/>
		</Address>
		<!-- element: required, max occurrence of 1 -->
		<PrimaryContact>
			<!-- element: required, max occurrence of 1 -->
			<InternetEmailAddress>Joe.Smith@ota-a.com</InternetEmailAddress>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: 'Primary' used as a placeholder -->
			<IABTypeOfContact>Primary</IABTypeOfContact>
			<!-- element: required, max occurrence of 1 -->			
			<PersonName>
				<!-- element: required, max occurrence of 1 -->
				<!-- IAB POC: 'Unspecified' used as a placeholder -->
				<GivenName>Unspecified</GivenName>
				<!-- element: required, max occurrence of 1 -->
				<!-- IAB POC: 'Unspecified' used as a placeholder -->
				<FamilyName>Unspecified</FamilyName>
			</PersonName>
		</PrimaryContact>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Need clarification on how these property names will be used by the publisher -->
		<PropertyName>http://ota-a.com</PropertyName>
	</Publisher>
	<!-- element: required, max occurrence of 1 -->
	<CampaignReferenceInfo>
		<!-- element: required, max occurrence of 1 -->
		<DocumentName>Winter Blue Widget Clearance</DocumentName>
		<!-- element: required, max occurrence of 1; attribute: required -->			
		<CampaignReferenceId idOwner="Agency">
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Need to understand how this value will be used -->
			<IdValue>SJ-207026</IdValue>
		</CampaignReferenceId>
		<!-- element: required, max occurrence of 1; attribute: required -->			
		<!-- IAB POC: The value of this element needs to be return in the proposal as ../InReferenceTo/ReferencedDocumentId-->
		<DocumentId idOwner="Agency">
			<!-- element: required, max occurrence of 1; attribute: required -->			
			<IdValue name="RFP Token">64a4af77-18b5-459a-9365-5009ce600d0d</IdValue>
		</DocumentId>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Where are the version control instructions? Didn't find in IAB E-Business Tech Specs. 
			Using 1 since RFPs are always original documents. -->
		<Version>1</Version>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Why is this required for a RFP? -->
		<InReferenceTo>
			<!-- element: required, max occurrence of 1; attribute: required -->
			<!-- IAB POC: 'None' used as a placeholder -->
			<ReferencedDocumentId idOwner="None">
				<!-- element: required, max occurrence of 1 -->			
				<!-- IAB POC: 'Nothing' used as a placeholder -->
				<IdValue>Nothing</IdValue>
			</ReferencedDocumentId>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: '0' used as a placeholder -->
			<ReferencedVersion>0</ReferencedVersion>
		</InReferenceTo>
		<!-- element: required, max occurrence of 1 -->
		<DocumentSender>
			<!-- element: required, max occurrence of 1 -->
			<GivenName>idesk</GivenName>
			<!-- element: required, max occurrence of 1 -->
			<FamilyName>software</FamilyName>
		</DocumentSender>
		<!-- element: required, max occurrence of 1 -->
		<!-- IAB POC: Isn't this the same as created date in the header?  
			If this is for the system send, then it should be outside of the message.
			The contents of the message shouldn't be changed by the service 
			sending the message -->
		<SentDate>
			<!-- element: required, max occurrence of 1 -->
			<!-- IAB POC: Using same value as in CreatedDate -->
			<Date>2009-09-30</Date>
		</SentDate>
	</CampaignReferenceInfo>
  <ExpirationDate>
    <Date>2009-11-30</Date>
  </ExpirationDate>
  <ProposalDetails>
    <PrimaryID idOwner="Operative Dashboard">
      <IdValue>10525</IdValue>
    </PrimaryID>
    <Name>IAB POC - Winter Blue Widget Clearance Proposal</Name>
    <StartDate>
      <Date>2009-12-01</Date>
    </StartDate>
    <EndDate>
      <Date>2010-01-16</Date>
    </EndDate>
    <TotalUnits>
      <Type>
        <StandardValue>Impressions</StandardValue>
      </Type>
      <Count>4000000</Count>
    </TotalUnits>
    <LineItems>
      <PrimaryID idOwner="Operative Dashboard">
        <IdValue name="string">20644</IdValue>
      </PrimaryID>
      <MediaDetails>
        <PlacementState>Add</PlacementState>
        <Name>MM Run of Network 300x250</Name>
        <StartDate>
          <Date>2009-12-01</Date>
        </StartDate>
        <EndDate>
          <Date>2010-01-16</Date>
        </EndDate>
        <Targeting>
          <Context>
            <Type>Network</Type>
            <Value>Test Publisher A Network</Value>
          </Context>
        </Targeting>
        <CostMethod>
          <StandardValue>CPM</StandardValue>
        </CostMethod>
		<UnitDetail>
          <Type>
            <StandardValue>Impressions</StandardValue>
          </Type>
          <Count>2500000</Count>
          <GrossPrice>14.72</GrossPrice>
          <NetPrice>14.72</NetPrice>
        </UnitDetail>
        <CostDetail>
          <GrossCost>36800.00</GrossCost>
		  <NetCost>36800.00</NetCost>
        </CostDetail>
        <IsGuaranteed>true</IsGuaranteed>
      </MediaDetails>
      <AdvertiserServingDetails />
    </LineItems>
    <LineItems>
      <PrimaryID idOwner="Operative Dashboard">
        <IdValue name="string">20645</IdValue>
      </PrimaryID>
      <MediaDetails>
        <PlacementState>Add</PlacementState>
        <Name>MM Run of Network 728x90</Name>
        <StartDate>
          <Date>2009-12-01</Date>
        </StartDate>
        <EndDate>
          <Date>2010-01-16</Date>
        </EndDate>
        <Targeting>
          <Context>
            <Type>Network</Type>
            <Value>Test Publisher A Network</Value>
          </Context>
        </Targeting>
        <CostMethod>
          <StandardValue>CPM</StandardValue>
        </CostMethod>
		<UnitDetail>
          <Type>
            <StandardValue>Impressions</StandardValue>
          </Type>
          <Count>1500000</Count>
          <GrossPrice>18.19</GrossPrice>
          <NetPrice>18.19</NetPrice>
        </UnitDetail>
        <CostDetail>
          <GrossCost>27285.00</GrossCost>
		  <NetCost>27285.00</NetCost>
        </CostDetail>
        <IsGuaranteed>true</IsGuaranteed>
      </MediaDetails>
      <AdvertiserServingDetails />
    </LineItems>
    <InvoiceGroupNumber>1</InvoiceGroupNumber>
  </ProposalDetails>
  <ProposedContract>
    <TermsAndConditions>
      <TermsText>IAB Standard Terms proposed</TermsText>
    </TermsAndConditions>
    <AgencyCommission>
      <Amount currency="USD">0</Amount>
    </AgencyCommission>
  </ProposedContract>
</Proposal>